E-Newsletter for a Silicon Valley Tech Company

Someone Just Touched Me…. And I Liked It!

It’s summertime, and kiddies have taken their play outdoors. Chances are good that you'll hear the ever-popular warning, “Don’t touch me!” amongst arguing tots. As adults, we know about this cardinal rule. Well, listen up: AdGent Digital officially declares “Don’t touch me!” has been turned on its head. With our AdTouch techonology, it’s time to get a little more touchy-feely. We’re talking about tablets!

AdGent Digital’s tablet-based advertising platform, AdTouch, serves touchable, non-intrusive, rich media ads to your consumers. We’ve already partnered with the Telegraph (UK), the Wall Street Journal and dozens of other leading publishers to produce engaging, exciting ads on our platform for the tablet.

We’ve also got an interactive feature called AdTouch +Slide. This gives visitors the ability to slide the ad from side to side on their screen without interrupting the content on the page that they’re browsing.

So why focus on creating tablet-specific ads?

Studies show that tablets’ share of website activity is growing at an astonishing rate of 300% per year—spurting in growth at a much faster rate than the smartphone did. With its introduction in 2010, the iPad reached the same percentage of web traffic in 1 year that it took the iPhone to reach in 3 years. By the end of 2013, “tablet visits will account for more than 10 percent of Web site visits”, predicts a study by Adobe Digital Index (ADI).

Why this giant growth? The fact is the tablet is more engaging for Web browsing than the smartphone. As well, tablets are lighter, sleeker and more portable than laptops. Who’s using tablets? They are most popular with media consumers and financial service consumers. According to a study released by Facebook, ownership has increased fastest among "young adults ages 18 to 29, Hispanics, those with the highest incomes, and people who had attended some college. "

It’s about time to rethink your company’s advertising strategies, and AdGent Digital is here to help. No longer can you simply build ads for computer screens; you’ve got to create stellar ads for a tablet. With the quickly growing adoption of HTML5, it is easier than ever to create tablet-specific advertisements.

So go ahead, start touching! Visit AdGentDigital(dot)com to learn more about our AdTouch tablet-based advertising platform for your advertisements.